Guide to Salon DVDs

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Ideas For Salon DVDs That Help You Sell Or Create A Better Client Experience

Here's some ideas on salon dvds that will help you upsell your products or simply create a nice ambiance in your salon.

A good example of a dvd that will help you sell more products and services is a dvd put out by Mystic Tan. Mystic Tan specializes in spray tanning and related products. They have two salon dvds.

The first one is a dvd that is played for first time customers which helps them with their first spray on tan. At the end, they advertise their before and after (the spray tan) products.

They also have a salon dvd that is an long ad (an infomercial). It's a little more advertising than it is informational, but they do a good job of selling their spray on tan, which helps the salon achieve more sales.

There are many salon dvds that are available from various product manufacturers. But you should be very careful of what you allow in your salon.

Salon dvds can help or hurt your business.

Salon dvd's that can help your business are more like an infomercial than they are a blatant ad. The information helps people understand how to use a product to enhance themselves, and then the close is a soft sell.

Salon dvds that can hurt your business are the ones that are all hyped up with no substance. These dvds will turn people off and keep them out of your salon.

Another important area to look into is producing your own salon dvd. This dvd can be about your salon and discuss various products and services, and more. Just be sure it's all about what you can do for the customer, and not you. This can be done at relatively low cost if you can find the right people to help you create it. This is a good option to consider because many salons dvds that are available are too professional and boring, or they are too hyped up. Plus, they are usually about one product or service.

Salon dvds are a smart choice for your salon, but choose carefully...or make your own!

SIDE BAR: If you are playing a dvd in your salon, be sure you are playing it in a nice televsion set with nice staging. I was visting a salon some time ago, and while the dvd was very good, the entire 'stage' was low budget and pitiful. This will kill your sales.